I had a similar thing from Dominos. They sent me an email that explicitly described itself as a “service message” from survey@feedback.dominosmarketing.co.uk
So, I emailed their DPO and they, obviously, just waved it away. How is anything that directly encourages me to engage with a business for the business’s benefit not direct marketing? 🤷
Where does your customer feedback function sit? Under marketing. So, gathering customer feedback is a marketing activity? No.